Marketing: The Core

by Roger A. Kerin, Steven W. Hartley, William Rudelius

Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty – from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: The Core utilises a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below:

Genres: Business, Textbooks, School, Nonfiction, College

560 pages, Paperback

First published July 25, 2003

Reviews

[Meghann McLouth · Rating 3 out of 5]

Pretty basic. Good examples. If you don't have a marketing background, it would be suggested. If you have a marketing background, you probably want a higher level text.

[Dani · Rating 5 out of 5]

This is my favorite textbook I have had on marketing. It is so well done! The book is done as a magazine which made reading it more interesting and easier. I have never seen a textbook done in this way and I think if more books were done like this, a lot more students would not only actually read their textbooks cover to cover but they would also learn so much more.

[Elizabeth · Rating 3 out of 5]

Ok...so this was a textbook. It was a fairly well done introduction to marketing, which was totally new to me. However, there were several places where I didn't like the explanation was complete. There is a balance between making the book readable and really including all the necessary information.

[Andrea · Rating 3 out of 5]

This is a good basic marketing book. I found it kind of boring, but nonetheless fundamental to marketing.

[AnnaRose · Rating 4 out of 5]

If you are looking for a overview of marketing, this book is very helpful. Also the amount of pictures, real life examples, and charts makes it a very simple read.

[Vince Fontaine · Rating 4 out of 5]

Essential.