Graphic Design Theory

by DAVIS MEREDITH

This is one of two books in Design in Context, a vital new series that focuses on the needs of contemporary students of graphic design. Meredith Davis draws on her many years experience teaching graphic design students to explain complex theories with total clarity, encouraging readers to evaluate existing design work critically, and to use theoretical frameworks to enhance their own studio practice. Topics communication models; visual representation as a system of signs; cognitive approaches to design; modernism and postmodernism; and the social, cultural, and material contexts of contemporary design. Above all, the book demonstrates to students how to apply theory in a modern graphic design practice to improve their work and to embark on a successful career.

Genres: Design, Art Design, Art

256 pages, Paperback

First published September 1, 2012

Reviews

[Becky]

Massively useful point of reference! I’ve been reading this on and off throughout my first year of university and it’s definitely helped. Will be going back through this! I’ve tabbed a lot of it to reference. Though it’s a serious text, it’s a really exciting read which discusses many realms of graphic design and its history. Such a good read!

[Muhd Kamarul]

good

[Gretchen]

A great text for either a graduate or undergraduate class on design theory. Complete, with wonderful examples.

[Harry]

I like the book because it is hard to find a book that specific on graphic design theory.

[Gloria]

Previewed for possible textbook. Definitely has several chapters that I will use.