The Visual Marketing Revolution: 26 Rules to Help Social Media Marketers Connect the Dots

by Stephanie Diamond

Use breakthrough visual thinking and visual communication tools to solve your toughest online marketing problems, and build more powerful connections with customers and prospects than you ever could with text alone! Stephanie Diamond's "Make It Visual" is the only up-to-the-minute, step-bt-step handbook for online marketers who want to take full advantage of today's newest visual tools. Diamond reveals how to develop winning social marketing strategies using visual maps and templates... bring the power of visuals to every business "story" you tell... leverage online visual tools to analyze and improve your results. From mindmapping to Pinterest to Prezi, Diamond covers it all, helping you persuade online with outstanding visuals... tell compelling visual stories through social media platforms... visually guide your online buyer's journey... organize your ideas graphically... leverage presentation tools that go way beyond PowerPoint... make even the most abstract ideas tangible and intuitive... use proven visual tactics for Facebook, Twitter, Pinterest, Google+, mobile apps, sites, landing pages, and more! "For broad audiences of online marketers, small businesses, design and e-commerce professionals; and for the huge audience for specific visual tools ranging from mindmapping to YouTube and Pinterest."

343 pages, Paperback

First published January 28, 2013

Reviews

[David Skinner · Rating 2 out of 5]

Diamond has some helpful insights to big picture concepts regarding visual marketing. The problem with this book is that there's no current edition, and the most recent printing was from 2013 which is, in the world of social media, egregiously outdated. It does not account for massive changes on companies like Instagram or the advent of Snapchat or live video streaming that has come through Periscope, YouTube, Facebook, Twitter, and others. I would not recommend reading this book because there are many other books newer and more updated than the information in this one. If it were 2013, I'm sure I would love it but there were too many extended sections that did not apply to what marketers and advertisers are working through, rendering it irrelevant.

[Tam Starita · Rating 5 out of 5]

This is a comprehensive and practical book on visual social media resources. I love the easy-to-follow structure. Stephanie does a great job showcasing the various social media platforms and how they are all used independently and together to build a visual brand. I would certainly recommend this book for anyone interested in developing a visual presence on social media.