Las seis medallas del valor: Nuevos enfoques para la evaluación de los valores

by Edward de Bono

Cuando nos planteamos si vamos a seguir adelante con un nuevo producto, servicio o proyecto, es necesario evaluar los valores. Sera de provecho este proyecto? Que percibiran los clientes como valores? De que forma afectaran los valores la competitividad de nuestra organizacion? El pensamiento creativo y el pensamiento lateral suelen producir un gran numero de ideas. Como podemos valorar esas ideas? En cuales invertimos? La respuesta a interrogantes de este tipo se basa en el examen de los valores. Este libro trata de la importancia de los valores a la hora de tomar decisiones empresariales. Edward de Bono, la maxima autoridad mundial en el campo del pensamiento lateral y el pensamiento creativo, presenta un metodo para evaluar seis factores imprescindibles que aseguran la maxima competitividad.

Genres: Self Help, Nonfiction

223 pages, Paperback

Published May 3, 2004

About the author

Edward de Bono was a Maltese physician, author, inventor, and consultant. He is best known as the originator of the term lateral thinking (structured creativity) and the leading proponent of the deliberate teaching of thinking in schools.

Reviews

[Phil Bachmann]

I've been teaching some kids de Bono's structured thinking tools (Six Thinking Hats/CoRT) which often require the clear articulation of benefits or drawbacks of a proposed idea.

It soon became apparent how deficient we are in specifically stating benefits. Ask a kid why bicycling is good and they can't think of anything but that it's fun to ride and maybe healthy for you.

With a bit of practise we can do better than that, and in the book Six Value Medals Edward de Bono provides a framework to enable this.

In his usual succinct and pithy style, he has delivered a book in which every sentence has value and meaning. I do not agree with reviewer who complains about repetition - I can only suppose that she is quite young and easily bored.

Some people say that the modern world is lacking in values, in which case it behoves us all to concentrate on finding some.

I recommend Six Value Medals to anyone who wants to feel good about themselves by seeing more of the good in others.

[Dragan]

Eh this book sucks. Primarily because it’s extremely surface level, there’s hardly any research in the book, this book reads as something the publisher pushed to make money. A lot of the examples are extremely basic, did I learn much from this book? Nope! Absolute waste of time.

[ivona ♡︎]

всички от вчера знаят, колко бързо беше

[Răzvan]

Te câștigi pe tine „Șase medalii ale valorii” Edward de Bono, traducere Oana Maria Popescu, Curtea Veche Publishing, 2025
„Aproape orice gând și orice acțiune au o componentă importantă, referitoare la valori.” p.17 Edward de Bono, „Șase medalii ale valorii”, traducere Oana Maria Popescu, Curtea Veche Publishing, 2025
https://www.youtube.com/watch?v=Pl2rC...
Hai să vorbim despre valoare! Nu despre bani, nu direct, ci despre lucrurile invizibile care îți ghidează alegerile, motivațiile. Până și gustul cafelei de dimineață. Edward de Bono, maestrul gândirii laterale, îți prezintă „Șase Medalii ale Valorii”. E un joc de puzzle cu recompense neașteptate.
Imaginează-ți: șase medalii colorate, fiecare reprezentând un tip diferit de valoare. Ai aurul strălucitor al valorii INTRINSECI, frumusețea pură, plăcerea de a exista. Apoi, argintul util al valorii EXTRINSECI, pragmatismul care te ajută să construiești, să eficientizezi. Bronzul solid al valorii SISTEMICE, echilibrul ecologic, armonia cu natura. Continuă cu oțelul rezistent al valorii DE IMPACT, forța cu care ne lăsăm amprenta în lume. Ai sticla transparentă a valorii PERCEPTIVE, modul în care filtrezi realitatea, subiectivitatea care colorează totul. Și, în final, lemnul cald al valorii ETICE, busola morală care îți arată nordul. De Bono nu ne predă lecții plictisitoare. Vrei să iei o decizie importantă? Pune-ți cele șase medalii pe masă și analizează problema din toate unghiurile. Vrei să înțelegi de ce un proiect a eșuat? Vezi ce valoare a fost neglijată. Vrei să creezi ceva nou? Gândește-te ce valori vrei să insufli creației tale. Un reminder că, până la urmă, valorile sunt cele care ne definesc.
„Valoarea va veni din concepte de valoare care utilizează tehnologia existentă pentru a produce noi valori.” p.161 Edward de Bono, „Șase medalii ale valorii”, traducere Oana Maria Popescu, Curtea Veche Publishing, 2025

[Yazlina Saduri]

Good guide book, descriptions of the six values medals made simple. Examples or illustrations of scenarios given makes the concept easier to associate in real working life. I can just imagine myself mind-map drawing the 6 values on paper... maybe will really get down to this at the office on the next working day. Which value do I prefer? Depends on situation. Which value do I find most possible to lose grasp? Brass medal.

[Stephen]

READ MAR 2023

Another good addition to the de Bono thinking series. The value scan concept for decision making and taking action. When things don't work out as expected, the value scan concept can help determine why.

[Ryan Barretto]

The author has done his best to simplify an extremely complex topic - VALUES.

I have read articles on the topic, but none have been able to show meaning and application so clearly, particularly in a business context.

A must read for businessmen, leaders, HR folks, managers at all levels.

[Ali]

good

[Isabella Moffitt]

2.5 stars. Some good concepts but just feels like an attempt at prolonging his glory days of lateral thinking. Surface level and too much randomly invented nomenclature.

[Darkpurplemoon]

I really liked his book "the six thinking hats" and really engaged with the concept.

Although I could get what he was talking about in this book and I think the idea is really good I felt that it just went on and on and a lot of it was padding. I really didn't think that it was worth a full book.

I got bored to be honest, maybe it is because I am reading a lot of great and encouraging business books, but this one left me stupefied.

[Rahul singh]

was able to read 3/4 book quiet easily but now unable to go on. was very curious to read something by De Bone as his books are seen everywhere. probably his other books on thinking must be good as he is without doubt very skillful, competent writer. the way he was able to present whole value system was impressive as he simplify matter very easily.

[Nikish Chanekar]

I like Edward Debono's pearl. His books and ideas can do what formal education couldn't do. Once again in this book he has offered a framework to look out for and consider values in our decision making process.

[Abe Hanara]

Another of Edward De bono's thinking tools. This writer is a tool maker. This read provides concepts that are useful for use with children and in the work plcae.

[Bond Chan]

A new type od thinking for me...
Everything has its own values. It is more objective to think of a thing by looking into every value involved.

[Karen]

Good morsels in here but overall a rehash of Mr DeBono's other Six Stuffs (hats, Shoes). Think I've gone past my Use By Date for his panoply of creative transformation guides.

[Sean]

GOOD TOOL!

[Serap]

Excellent!

[JP]

Am a fan of Edward de bono his writing was very simple. the problem with him was he always repeat what he wrote in previous book. otherwise fantastic book for entrepreneur.

[Znail]

This book about your aspect. They propose framework for think about idea from environment.