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66 pages, Paperback
First published June 1, 2007
Edward de Bono's Intelligence Is Not Enough sets out to challenge the overvaluation of raw intelligence by arguing that effective thinking is a skill in its own right—and must be taught and practiced deliberately. In theory, it’s a promising premise. In execution, however, this 60-page book often feels less like a deep dive into thinking strategies and more like a glossy brochure for de Bono’s various programs.
Much of the content reads like promotional material for his established frameworks—such as the CoRT thinking program, Six Thinking Hats, and lateral thinking tools—without offering substantial new insights or practical takeaways. The message that intelligence needs to be paired with well-developed thinking skills is valid, but the book barely scratches the surface. It gestures toward deeper ideas but never quite delivers on them.
For readers familiar with de Bono’s work, this might serve as a brief refresher. For newcomers, however, it risks coming across more like a pitch than a fully formed argument. This felt more like a 60-page marketing pamphlet than a book with real substance.
In short: the title promises a bold message, but the content lacks depth. If you're truly interested in de Bono’s methods, you might be better served by exploring Lateral Thinking or Six Thinking Hats—books that offer much more meat and practical guidance.