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Survey Basics
Learning and development professionals have embraced the concept of measurement, evaluation, and ROI. They know the importance of collecting valid, reliable data―but many want to build greater skills in asking the right measurement questions the right way. Experts in their field, Jack and Patricia Phillips have written a new book on measurement with Bruce Aaron, Survey A Guide to Developing Surveys and Questionnaires.
A must read if you need to develop effective, valid, and reliable surveys.
Designed to be a quick, concise crash course on survey
A must read if you need to develop effective, valid, and reliable surveys.
Designed to be a quick, concise crash course on survey
288 pages, Paperback
First published July 1, 2012
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