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284 pages, Paperback
First published February 1, 2012
"On a warm June day in 2005, Steve Jobs went to his first college graduation—as the commencement speaker. The billionaire founder and leader of Apple Computer wasn't just another stuffed-shirt businessman. Though only fifty years old, the college dropout was a technology rock star, a living legend to millions of people around the world."
"The turtleneck and jeans (no belt, please) became Jobs's primary personal uniform – though he sometimes wore cargo shorts and sandals or padded around barefoot. The routine made getting dressed each day exceptionally easy while conveying Jobs's personal image to the world."
“Leaving Apple hurt Jobs deeply. But, he said, "Getting fired from Apple was the best thing that could have ever happened to me."
From that low point, he could make a fresh start. He founded NeXT, funded Pixar, and met "an amazing woman," his wife, Laurene.
And then, something even more remarkable happened.
In December 1996, Jobs returned to Apple's Cupertino campus for the first time since he left in 1985, bringing his substantial charm and spellbinding sales skills along.
In late December, in another Pixar-like ending, Apple agreed to buy NeXT for more than $400 million. Apple was buying more than software; it was also getting Steve Jobs, its visionary founder, who agreed to serve as an adviser to Amelio."
“Your time is limited, so don’t waste it living someone else’s life.”
“Steve Jobs’s first story involved connecting dots, and it began with a most unusual promise.”
"Isn't this why we got into this business in the first place?" Jobs asked. "Look at what we're doing here!" Yes, Levy said, this was Silicon Valley's best showman – but also "the ultimate Apple fanboy."