Професионален дизайн в рекламата

by Roger C. Parker

“Добре обмислените рекламни идеи могат да се превърнат в ефективна реклама само ако се оформят по такъв начин, че клиентът да види точно това, което искаме да му покажем.”

– Дерек Майтс, президент на рекламна къща в Ню Йорк

НАУЧЕТЕ КОЕ ВЪРШИ РАБОТА, КОЕ НЕ И ЗАЩО Е ТАКА.

Лесно можете да се сдобиете със софтуер за дизайн, но нима можете да си купите дизайнерски опит и професионализъм? Мощните възможности на вашата програма за предпечатна подготовка, могат само да ви затруднят, ако не знаете кога и къде да ги прилагате.

Професионален дизайн в рекламата ще ви превърне в експерт по дизайн и предпечат. Тя демонстрирапрофесионални техники за съчетаване на различните етапи от дизайна – типография, основни акценти, илюстрации, фотографии и цвят – за да постигнете ефекта, който желаете. Прилагайки тези умения, вие ще създадете впечатляващи каталози, брошури, реклами за вестници и списания, бланки и пликове за фирмена кореспонденция, визитни картички, резюмета – това, което ви се иска (или шефът го изисква). Тук ще намерите всичко – от изграждането на успешна рекламна стратегия, до създаването на макети.

Без значение дали използвате PC или Mac и независимо от това кой софтуер предпочитате, Професионален дизайн в рекламата е вашият необходим и дори задължителен творчески справочник.

Genres: Design, Reference, Business, Nonfiction, Computers, Technical

260 pages, Paperback

First published February 1, 1988

Reviews

[Snow Dingo · Rating 4 out of 5]

This book is one of the must-reads for anyone who intends to design websites.

While it may seem counter-intuitive that learning designs in printed formats like pamphlets and posters can improve design skills in the digital realm, it is true.
This is because many of the principal design elements in the digital world, especially in fields like web design, took many of their ideas from these traditional design systems that were used in printing.

I especially found the chapter about fonts and margins useful, as it was very practical in my everyday life, and it was extremely well written with great side by side examples on the wrong usage.

However, this book has some downsides, though. Because of how it was published earlier this century, many of the software or technologies that this book sometimes references are old. This book is not the best book to find modern practices like material design or glass morphism. Nevertheless, if you are a novice designer like me, you should grab this book to master the basics.

Because conveying information uniformly to every person is what design is all about, and the basics can be applied everywhere, no matter the future format.

[Brit · Rating 4 out of 5]

While the book is a little old now, it is still a good intro to the design of newsletters and other small publications.

[Bryan Whitehead · Rating 4 out of 5]

I’ve been told by someone I trust that this is the best book for anyone trying to learn the desktop publishing ropes. After reading it, I can see why. Though author Roger Parker doesn’t cover any one particular piece of software or hardware in depth, he does provide enough grounding in basic design principles to give anyone who already knows how to run a computer enough art background to at least get him or her started on professional-looking published products. Naturally it’s no substitute for practical experience, and occasionally the treatments (particularly of specific types of design projects, such as newspapers and advertising) are a bit superficial. But I still thought it was good enough to assign it as a required text in my desktop publishing classes.

[Diana · Rating 2 out of 5]

This book has a great layout that makes it easy to flip through and review what you've learned. I don't think I'll buy the whole thing, but I'd like to photocopy the chapters with examples of revamped layouts to keep as a reference! The aforementioned "design makeovers" didn't gel too well in my brain, and visual records are always better for this sort of thing (obviously).

My biggest complaint is that I've just read Colin Wheildon's "Type and Layout," and I couldn't help but notice where Parker's 'design rules' diverged from the research gathered in Wheildon. I hope to see if the more recent editions of this book incorporate this research and more up-to-date design.

[Vassilena · Rating 2 out of 5]

Книгата може да е полезна за тези, които тепърва се запознават с принципите на предпечатната подготовка, но за тези дори с малко опит не е особено полезна.

[Febrian Raka]

it good reading