The "It" Factor: Be the One People Like, Listen To, and Remember

by Mark Wiskup

Filled with shrewd insights, sample dialogues, and remarkably effective techniques, The "It" Factor will help you take center stage and achieve the career and social stardom everyone dreams of.

Genres: Business, Nonfiction

179 pages, Paperback

First published June 28, 2007

Reviews

[Grumpus · Rating 2 out of 5]

Quick read that gives some good tips on how have more of an "executive" presence. Examples include:

- Becoming an artist with your words for more effective communication
- Make statistics fascinating
- How to create elevator speeches
- The rule of 3 objects and 3 actions
- Making small talk

Like I said, good tips that are interesting but I don't think it is ground-breaking. That said, I'm sure its not easy to do or schlums like me would not be reading it. Alright, I need to go practice.

[Adam · Rating 3 out of 5]

Some good tips / exercises for improving communication in a variety of situations, albeit mostly work related.

[Kristen · Rating 3 out of 5]

Wiskup introduces some interesting strategies for increasing the effectiveness meaningful conversation. I found the chapters on painting a picture with words and making an elevator sales pitch to be useful and succinct.

However, I did find some of the language in the book to be cliche and at times sarcastic, occasionally and unnecessarily over-the-top. Great topic and ideas, but delivery was not as good.

3 stars, and I would still recommend it as an extracurricular study up of communicative approach.

[Ckbergin · Rating 3 out of 5]

This book has some good advice on how to communicate better with people. It mostly talks about how to develop beter business connections which doesn't really apply to me, though you can use many of the lessons in every day life.

[Breann · Rating 3 out of 5]

I used this to coach one of my team members on her communication style. I is pretty basic and borders on condescending at times, especially for people who already get "it", but if you can get past the tone, the message is good.

[Brad Hayes · Rating 5 out of 5]

I re-read this book for the first time in a couple of years and quickly remembered why I loved it the first time -- it's insightful, humorous, and downright practical: everything a good business book should be. (And it's useful for life outside the office!)

[Frank]

Easy read with valuable, clearly presented guidance on improving your communications in sales situations.

[Champ T. · Rating 4 out of 5]

Quite cheesy but some actionable items.