Strategy Through People: Adaptation and Learning in the Small-Medium Enterprise

by Chris Hendry, Alan M. Jones, Michael B. Arthur

The authors offer a new approach to the study of business which weaves together the separate disciplines of corporate strategy, small/medium business growth and human resource management. It presents a combination of new case study research with discussions of the existing literature in the field. The unifying argument of the book centres around processes of adaptation, organizational learning and networks. By using small-medium firms to illustrate clearly the key debates regarding large firms, the authors have produced a new perspective on the strategy process, making explicit the link between the strategy process and the activities of people. The use of up-to-date, critical and stimulating case studies from the author's own empirical materials, and data from 20 firms studied, gives this book an authoritative and contemporary perspective on an important area of strategic development.

Hardcover

First published January 1, 1995