"The fantastic form of the fairy tale carries a realistic lode of what is open-ended and fragmentary but can still be realized. It plays upon the imagination not to open it up to escape into a never-never land but to make greater contact with reality."
"The emphasis on play, alternative forms of living, pursuing dreams and daydreams, experimentation, striving for the golden age - this stuff of which fairy tales were (and are) made challenged the rationalistic purpose and regimentation of life to produce profit and expansion of capitalist industry."
Zipes' book offers a socio-political reading on the nature of folk and fairy tales. and their derivatives. It spans broadly from the classic German Volksmärchen and Kunstmärchen of the early industrial age up to Harry Potter. Rather than see such stories as truly timeless as is the cliché, Zipes' central thesis is that they are actually stamped with historical elements, essentially being molded by the social and political contexts in which they were formed. Yet, such stories were not entirely at the mercy of the larger cultural forces. A possibility lingers within the nature of such fantasy worlds for devising radical elements as tacit critiques of social structures. The most striking examples of this were the fairy tales brought forth by the German Romantics of the eighteenth and nineteenth centuries, which have an implicitly anti-capitalist purpose, and harking back to a time before arbitrary dictates of modern rationality.
Building upon the key work of Adorno and Horkheimer's concept of the culture industry, Zipes also examines how socio-political factors of the twentieth and twenty-first centuries have impressed upon many of our familiar fantasy stories. The cultural industry in this instance operates to strip folk and fairy tales of any radical elements, and leave them as watered down shadows of their former selves, serving only to uphold existing social structures. The central culprit for this is, of course, the Disney Corporation, whose "Disneyification" of tales has crafted trite and unimaginative versions of fairy tales (primarily the German Kunstmärchen), eerily devoid of their earlier socio-political contexts and themes. Despite the fact that folk and fairy tales were never just for children, it is this trend that is responsible for the now commonplace conception that fantasy is a child's genre (or looked upon only as childhood nostalgia for adults). This is a feature that would seem to align with the neoliberal tendency to close off possibilities for imaginative alternative worlds, and perhaps, in a sense, also anticipating Mark Fisher's notion of capitalist realism.
The most interesting chapter here compares the thought of two unlikely individuals: the Marxist Ernst Bloch and the Catholic traditionalist J. R. R. Tolkien. Both can said to have broadly anti-capitalist views, though for drastically different reasons. Through a reading of The Hobbit that compares and contrasts the form of anti-capitalism espoused by Bloch and Tolkien, Zipes highlights the potential for embedding such modern-day fantasy with aspects that serve as imaginative comparisons against the supposed "realism" of the real world.
Zipes' book, thus, serves primarily as a means to give at least an introduction to some alternative means of viewing folk and fairy tales, at least beyond that of popular conceptions. The title itself, after all, refers to breaking the "magic spell" that the culture industry has cast over our modern engagement with folk and fairy tales. The revised 2002 edition is notable for adding many additional works of scholarship, updated references on fantasy works like Harry Potter and Shrek, and an additional chapter on what we term today as "children's literature." Shrek, in particular, is argued in a portion of this chapter as being a satiric inversion of the trend of "Disneyification." Thus, like the German Romantic use of literary fairy tales, the possibility remains for fashioning such stories with a deliberate bent against existing trends.