[How to Establish a Unique Brand in the Consulting Profession: Powerful Techniques for the Successful Practitioner] (By: Alan Weiss) [published: August, 2008]

by Alan Weiss

Consulting is one of the fastest growing professions and ironically, it tends to grow no matter what the state of the economy. Many professionals turn to consulting as a career choice in an attempt to seek refuge from the insecurities of the corporate world, corporate downsizing, and the overall decrease of opportunity in flat organizations. Establishing a recognizable brand is a crucial first step for any successful consultant. This book will offer the leverage necessary to bring in prospects, and offers the tools needed to achieve positive branding, which inherently, makes consulting services more desirable.

Genres: Business

Paperback

First published October 25, 2001

About the author

Librarian note:
There is more than one author in the GoodReads database with this name

Alan Weiss is an American entrepreneur, author, and public speaker

Reviews

[Antonio · Rating 4 out of 5]

So this is my assessment of this book How to Establish a Unique brand by Alan Weis according to my 7 criteria:
1. Related to practice - 5 stars
2. It prevails important - 4 stars
3. I agree with the read - 5 stars
4. not difficult to read (as for non English native) - 4 stars
5. too long and boring story or every sentence is interesting - 4 stars
6. Learning opportunity - 5 stars
7. Dry and uninspired style of writing - Smooth style with humouristic and fun parts - 4 stars

Total 4.42 stars