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264 pages, Paperback
First published October 6, 2005
Looming over the pumps is a sign with the letters S A V E illuminated and the intervening ones--G A S--barely visible. That's all there is, but, for Winogrand, the fact that it's 'a photograph of nothing', that 'the subject has no dramatic ability of its own whatsoever', makes it 'one of the most important pictures in the book'. What amazed Winogrand was that Frank could even conceive of that being a photograph in the first place'. [...] The important thing is "the photographer's understanding of possibilities ... When he took that photograph, he couldn't possibly know -- he just could not know that it would work, that it would be a photograph. He knew he probably had a chance. In other words, he cannot know what that's going to look like as a photograph. I mean, understanding fully that he's going to render what he sees, he still does not know what it's going to look like as a photograph. Something, the fact of photographing something changes..." Winogrand lost his way again but then came back with an irrefutable declaration of intent: "I photograph to find out what something will look like photographed."The conclusion he arrived at was very poetic, I'll admit. But looking at the actual Robert Frank photo (which wasn't included by the way), I just couldn't see the "nothing" that he was talking about: