Powerful Proposals: How to Give Your Business the Winning Edge

by Terry R. Bacon

"Powerful Proposals" gives businesses proven strategies for creating customer-centered documents that outshine the competition every time. "Powerful Proposals" goes beyond "This is what we do" documents and takes the reader step by step through designing sales-focused, individual proposals that highlight the firm's tangible benefits to the client. this book contains invaluable information on creating effective executive summaries, writing themes, and generating the text, plus how to maximise graphics, callouts, and other visual elements.

Genres: Business, Nonfiction

256 pages, Hardcover

First published January 3, 2005

Reviews

[Scott Johnson · Rating 4 out of 5]

Good intro to proposal techniques.

[Ted Ryan · Rating 3 out of 5]

This was a useful book though I found it quite dense. It's too bad because there is a lot very good information here that was just really hard to extract. This is the kind of subject that would be much better communicated had it been interspersed with stories of real life situations, stories or some other way of breaking up the density. I'll put a lot of this information to immediate use however and I'm glad I read it.

[Curtismchale · Rating 2 out of 5]

Another book about the RFP process. Like a e said before if you're responding to RFP's then you already failed.

You need to do better marketing so that you're the preferred expert or be the sole source of the intellectual property.

[Daniel · Rating 5 out of 5]

Slick book. That's my review. Start here if you want to get your hands around proposals processes in a complex B2B environment.