Introduction to the Decision-Based Design Approach.- Decision Theory in Engineering Design.- Fundamentals of Analytical Techniques for Modeling Consumer Preferences and Choices.- Decision-Based Design Framework.- Incorporating Consumer Choice Modeling in Engineering Design - A Step-by-Step Procedure.- Product Attribute Function Deployment for Attributes Identification.- Design of Human Appraisal Experiments in Data Collection.- Data Analysis Techniques to Support Demand Model Estimation.- Hierarchical Choice Modeling to Support Complex Systems Design.- Multi-level Optimization for Decision-Based Design.- Latent Variable Modeling.- An Enterprise-Driven Approach to Product Family Design.- Closure.