Eliminate Telephone terror and turn cold call to cash! Cold calling is a powerful, inexpensive and easy way to develop new contacts and expand resources. In today's market, generating new business requires planning and skill. For over 10 years, Wendy Weiss has been a marketing consultant specializing in cold calling and appointment setting.
Slow start, and the beginning duplicates a lot of the same basic info. Then, the last quarter of the book gives new and interesting tips on calling that I hadn't seen in any other book. This will stay on my shelf.
The title is "for Women", but there was almost nothing specific to women about the book. Anyone could use it.
Nothing truly enlightening here. I will never cold call in today's internet world even though many people still do. Book had some tips that any gender could utilize.