Values Based Selling: The Art of Building High-Trust Client Relationships

by Bill Bachrach, Tom Klare (Illustrator)

2001: by Bill Bachrach- This book provides a step-by-step strategy for taking you to the next level.

Genres: Business

368 pages, Hardcover

First published May 1, 1996

Reviews

[Ben Brown]

One of the most powerful sales books I have ever read. Seriously. Must read for anyone is sales. For you financial services guys out there, YES, it's better than Nick Murray...

[Parker Nielsen]

This book was definitely ahead of it's time when it was written in the late 1990's, since today the financial advice world has taken the large step to the advice and fee based model rather than the transaction and commission model.

This is a great book for financial advisors to read if their goal is "process not products, and relationships not transactions."

One of my favorite quotes was, "Your job is to uncover these values-based emotions so people can see the relationship between making smart financial decisions and fulfilling their life values.

Bill does a great job helping you practice what he teaches, and he also encourages you along the way.

[Troy Kuhn]

An excellent book for anyone that is a financial sales professional to read. A novel concept to ask clients the things that are important to them.

[Gary Sidoti]

Not finished reading yet

[Nick Woodall]

One of the best sales books ever! I highly recommend this one, especially for financial planners.