This book explores the constructs of collectivism and individualism and the wide-ranging implications of individualism and collectivism for political, social, religious, and economic life, drawing on examples from Japan, Sweden, China, Greece, Russia, the United States, and other countries.
Harry Charalambos Triandis was Professor Emeritus at the Department of Psychology of the University of Illinois at Urbana–Champaign. He was considered a pioneer of cross-cultural psychology and his research focused on the cognitive aspects of attitudes, norms, roles and values in different cultures.
It is so important and crucial for American and European individualists to understand the collectivist mindset - so important to understand that whereas we align with principles like truth and justice and fight wars over those concepts, collectivists believe that truth and justice are defined by whatever is best for their tribe. Individualists are complete idiots when it comes to negotiating and interacting with collectivists.
A very clear and complete explanation of these aspects, the author presents a good amount of examples and he even presents a list of statements to understand how to place yourself within the categories.