Effective PR

DK Essential Managers

by Moi Ali

Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips help you to deal with real-life situations and handle all types of media with confidence. The Essential Managers have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides that slip easily into a briefcase or a portfolio. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.

Unknown Binding

First published July 25, 2001

About the author

I'm a communications professional who is determined to demystify the subject through easy-to-use, plain English how-to books that explain how anyone - well, almost! - can become an expert. It's not that difficult to write well, to make great presentations, to undertake first rate customer care. All you need are a few insider tips - and that's what I fill my books with.

I'm passionate about accessible writing, about great customer service, and enthusiastic presentations. I run my own communications consultancy and I'm also a non-executive director or various bodies such as the Ambulance Service in Scotland.

Spare time hobbies include anything crafty.