By Don W. Stacks PhD Primer of Public Relations Research

by Don W. Stacks

This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and m ... Available blubbu.com/download?i=1593855958Primer of Public Relations Research, Second Edition PDF by Don W. StacksRead Primer of Public Relations Research, Second Edition PDF from The Guilford Press,Don W. StacksDownload Don W. Stacks’s PDF E-book Primer of Public Relations Research, Second Edition

Genres: Nonfiction

Unknown Binding

Reviews

[Adrienne Elizabeth · Rating 3 out of 5]

A textbook textbook.

[Rebecca S · Rating 3 out of 5]

Required reading for a graduate class. Difficult to get through at times as a first year but offered many examples and tangents for deeper thinking.

[Jessica (JT) · Rating 2 out of 5]

A good basic book, but it was very dry and repetitive. The chapters I read were unhelpful so I never pulled it out when I was doing my actual research besides for a graphic that my professor refereed to. I tried to go off of it but ended up just doing it my own way.

[Jessica · Rating 3 out of 5]

Although it's a good resource for those who want to understand the basics of public relations research, it's a bit repetitive at times.