Gerçek-Zamanlı Pazarlama ve Halkla İlişkiler

by David Meerman Scott

Uyanın, devrim zamanı!

Dünya şaşırtıcı bir şekilde değişiyor, artık gerçek-zamanlı bir çağda yaşıyoruz. Üstü toz tutmuş iş planları hemen-şimdi stratejisinin baskısı altında eziliyor. Siz pazarlama stratejilerinizi ve halkla ilişkiler etkinlerinizi hazırlayıp, zaman planınıza göre uygulayana kadar günler geçiyor. Bilgi djital kanallardan çağlayan gibi dökülürken pazarlama ve halkla ilişkileri bu yeni gerçekliği yakalamak için değişmeye zorluyor. Bu gerçek-zamanlı dünyaya uyum sağlamazsanız pazarın dışında kaldınız demektir.

David Meerman Scott'ın kitabı Gerçek-Zamanlı Pazarlama ve Halkla İlişkiler kendi kuruluşunuz içinde gerçek zamanlı bakış açısını yaratmanıza yardımıc olacak bir rasyonel sağlıyor: Bugün nasıl daha hızlı değer sunabilirsiniz? Şirketler müşterilerden gelen geri dönüşler veya piyasalardaki anlık haberler doğrultusunda ürün ve hizmetlerini geliştirdiklerinde ya da gözden geçirdiklerinde önemli fırsatlar yakalayabilirler. Bu nedenle kazançlarını, müşterilerini ve etkilerini artırmaya odaklanan girişimcilerin ve şirket içinde girişimci rolünü üstlenen çalışanların artık bu kitabı okumayı beklemek gibi bir lüksü yok.

Pazarlamacılara ve şirketlerin C-level denilen (CEO, COO, CFO, vb.) üst düzey yöneticilerine zamanı ve ivediliği büyük rekabet avantajı elde etmek için nasıl kullanacakalrını öğreten Gerçek-Zamanlı Pazarlama ve Halkla İlişkiler'i mutlaka okuyun ve rakipleriniz uyurken siz para kazanın.

Genres: Business, Nonfiction, Social Media

309 pages, Paperback

First published September 9, 2010

About the author

Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It’s his specialty.

He’s a sales and marketing strategist who has spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations.

David is author or co-author of ten books - three are international bestsellers. He is best known for The New Rules of Marketing & PR, now in its 6th edition, which has been translated into 29 languages and is a modern business classic with over 400,000 copies sold so far. David also authored Real-Time Marketing & PR, a Wall Street Journal bestseller. He is co-author of Marketing the Moon (with Rich Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan).

Reviews

[Arrica Lee · Rating 5 out of 5]

Clearly, undoubtedly the best marketing and social media book I've ever read. When I saw the price tag of Real-TIme Marketing and PR, I wasn't entirely sure whether I should get it or not but now, I can honestly tell you-it's worth every single cent. I might not be applying this knowledge now-as I'm still a student(in Marketing and Communications), I am sure I could make use of these tips in the future. David Meerman Scott and Seth Godin are both geniuses in this line!

When you flipped over the pages, you might find graphs. Don't be terrified! This book is not the typical, boring marketing book you see. In this case, David Meerman Scott shares his viewpoints in such intriguing and humorous way that it engages me and get me finished in less than one week.

No matter how large or small your company is, this book suits all of you CEO's, Chief Marketing Officers, sales and marketing team.

[Grace · Rating 3 out of 5]

This book provided a lot of insight on how to think on your feet in terms of Marketing and PR, but as a college student, I felt that a lot of the information was fairly basic and run-of-the-mill. I would recommend this book for those starting their own business or thinking about pursuing these career fields, but to anyone will real-world experience or a collegiate education in this field, just skip it and find something else to build on the knowledge you already have instead of just repeating that knowledge. But overall, not a bad book. Decently entertaining writing style and good examples.

[Scott Kovatch · Rating 5 out of 5]

Great read,clear and well plotted.

Easy to follow and generates a vision of subject matter that allows you to see yourself taking advantage of the advice given.

[burcu · Rating 2 out of 5]

In fact it is a good book. But not for today. A bit outdated

[Sarah · Rating 1 out of 5]

Out of date, obvious information.
There are newer/better sources.

[Nick · Rating 5 out of 5]

David Meerman Scott's first book, The New Rules of Marketing and PR, has become the classic in the field of social media. Now David has followed up that and his second book, the World-Wide Rave, with a third, Real-Time Marketing & PR, about how companies need to silence the lawyers, fire the MBAs, and start reacting more quickly to opportunities and threats as they present themselves in real time. David is one of the few social media gurus who really gets it, that it's not about the social media itself but what you can do with it. If you are involved in social media in any way, you need to read this book.

[Daniel Fell · Rating 3 out of 5]

I was given David's book as a speaker gift at a healthcare conference earlier this year where we were both presenting. I didn't have the opportunity to hear him speak at the meeting but wish I had. While the book has a lot of very practical and expected advice, he does a good job of making the case for the importance of real-time thinking in today's marketing mix. I'd recommend the book for any marketing professional - especially those who struggle to convince senior leaders of the importance of social media. Scott quickly keys in on the fact that that while many CEO's may drag their feet on the role of social media , they all get the importance of real-time marketing, PR and sales.

[Anne · Rating 3 out of 5]

This book came highly recommended and much of the wisdom is solid, if redundant for digital marketing professionals. Unfortunately, I found the author's tone arrogant and self-important which, rather than establishing his expertise, was off-putting. Still, it was a worthwhile read and would have been further improved with the inclusion of examples of smaller businesses. The large corporations the author highlights are instructive but entrepreneurs may struggle to draw meaningful lessons from their example.

[Ben Love · Rating 3 out of 5]

Originally wrote: “I had the pleasure of meeting David at SxSW earlier this year and, surprisingly for someone who lives in marketing, had never read any of his books. So now I’m fixing that.”
Wow… a ‘head screwed on’ view of how marketing and PR: exactly what it says on the cover. I found myself nodding a lot through this, wishing more people in front facing roles knew what DMS is talking about.
An all round sensible, practical read.

[Chris Rea · Rating 3 out of 5]

Just started, but so far well-paced, well-presented and intelligent. Though I must say, it is clear the author is impressed with himself.

Now done! Still a thoguht provoking read that illustrates in impact that social media has had on the PR game. Definately puts a challenge out there to all marketers to be hyper-relevant.

[Christy · Rating 4 out of 5]

Launch effective real-time communications to win in today's always-on worldGone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers o

[Scott Sakamoto]

This book is good for those who aren't quite on board with New Media and how it can help your business. It illustrates how "Immediate" new Internet Tools are and how important they are to growing your business.

[Judith Harlan · Rating 4 out of 5]

Excellent advice from one of the top leaders in PR and Marketing. This guy is my hero. And he's entertaining, too!

[Andrea · Rating 4 out of 5]

Great up to the minute advice for marketing and communications.

[Tye · Rating 4 out of 5]

Easy to read, loved the examples used.

[Nicole · Rating 3 out of 5]

Seemed very similar to his other books, and told many of the same stories.