Eyetracking Web Usability 1st (first) edition Text Only

by Jakob Nielsen

Eyetracking is a hot new field in user interface design. What better way to explore this growing field than with master usability expert Jakob Nielsen showing the way? Jakob and his coauthor Kara Pernice train thousands of people each year on Web usability, and in this book they demonstrate what can be learned from users' eye paths over a broad variety of Web designs. Readers learn how much a user's goal or task influences the way they read and traverse a Web site, which parts of a page users attend to first, how readers react to advertising and design elements that look like ads, where people look first for common page elements and navigation, how they respond to text, pictures, and multimedia, and so much more. With all this data in place, readers come away with practical and effective information about designing their Web sites.

Genres: Design, Web, Usability, Website Design, Nonfiction, Technology

Paperback

First published October 17, 2007

About the author

Jakob Nielsen is a leading web usability consultant. He holds a Ph.D. in human-computer interaction from the Technical University of Denmark in Copenhagen. He is also the principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Before starting NNG in 1998 he was a Sun Microsystems Distinguished Engineer.

Nielsen founded the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Web easier to use.

Nielsen has also given his five quality components of Usability Goals, which are: Learnability, Efficiency, Memorability, Errors (as in low error rate), Satisfaction.

Reviews

[Ryan Kennedy · Rating 5 out of 5]

A wealth of amazing information - if you're even peripherally involved in designing websites, you need to read this.

[Gabriele D'Amato · Rating 4 out of 5]

Ancora una volta Jakob Nielsen fa capire come realizzare siti web che funzionino veramente. Importanza alla grafica e all'architettura informativa, ma ciò che conta di più è la logica e la semplicità. Gli esempi contenuti nel libro portano spesso ad esclamare "ma perché non ci ho pensato? Così è molto più chiaro!" Buone e cattive pratiche, abitudini degli utenti e attitudini (si parla addirittura di richiami sessuali primordiali sul web) vengono mostrati con dovizia e chiarezza. Grande spazio dedicato all'usabilità delle immagini per ben quasi un terzo del libro. Ultime parti dedicate agli annunci pubblicitari per comprendere cosa funziona e perché. Davvero ottimo!

[Lyddie · Rating 2 out of 5]

Dry, dry, dry, but Nielsen knows his subject.

[Aaron Dalton · Rating 4 out of 5]

http://perlkonig.com/2011/08/29/eyetr...

[Igor Timoshenkov · Rating 4 out of 5]

Definitely a great research, but very theoretical and hard to read.

[Jorge Calle · Rating 4 out of 5]

Even for a study that has been done approximately 8 years ago, it still having useful information, with graphical information as it must be for this topic.

[Marcella Bongiovanni · Rating 2 out of 5]

L'unico testo di Nielsen che ho abbandonato senza pietà.

2017, ripreso in mano alcuni capitoli. Non sono sicura che lo consiglierei.