Selling Saturdays: Blue-Chip Sales Tips from College Football

by Jeff Beals

College football recruiting is marketing in its purest form. Learn to sell the way a coach sells football Saturdays, and you can sell just about anything. If you think your industry is competitive, you wouldn't believe the selling skills necessary to assemble a championship football team. Study the gridiron's greatest salesmen-and imitate their strategies and tactics-and become a better marketer regardless of your profession.

356 pages, Paperback

First published November 8, 2012

About the author

Jeff Beals' diverse background makes him the ideal person to reveal and explain the secrets of self marketing.

As a commercial real estate executive, radio talk show host, newspaper columnist and part-time college professor, Beals understands how to synthesize wide-ranging experiences into one very successful career.