The Nature of Business: Redesign for Resilience

by Giles Hutchins

Nature has already shown us the way to solve many human problems, from deciphering simple engineering puzzles to unlocking the mysteries of flight. In The Nature of Business , Giles Hutchins makes a compelling case for applying the same principles of biomimicry to the development of a new business paradigm. He demonstrates clearly how behaviors and organizations found in nature can be applied to help companies flourish in chaotic and uncertain times. Eclipsing current approaches to responsible and green business, Hutchins' focus is on the emergence of new ways of operating and creating value in an increasingly volatile and interconnected world. He presents the challenges to the prevailing "business as usual" model, explains the pressing need for transformational change, and reveals the concepts and mindsets necessary to inspire the businesses of tomorrow,

Genres: Business, Sustainability

240 pages, Paperback

First published September 20, 2012

Reviews

[j w cox · Rating 4 out of 5]

The first half is the best and the penultimate has examples

I thought the first few chapter were the best, then the middle became a little hyperbolic, but the penultimate chapter with some good case examples - Adnams, Tata and Virgin demonstrated that sustainability is real.