Dare to Lead!: Uncommon Sense and Unconventional Wisdom from 50 Top Ceos

by Mike Merrill

Some intrepid CEOs have dared to be different. When other airline CEOs were raising ticket prices, wringing concessions out of their shell-shocked unions, and begging the government for loans, David Neeleman, founder of jetBlue, was issuing boarding passes, loading baggage, and handing out biscotti to grateful customers. Do you think his unconventional approach contributed to jetBlue's ascension to the rank of most profitable airline in the country...in a single year? In business, mavericks have changed industries, opened entirely new markets, and turned failing companies into industry leaders. Dare to Lead! is the story of 50 business leaders like David Neeleman who have succeeded precisely because they cast aside conventional wisdom and charted their own course. You'll learn * Gert Boyle saved Columbia Sportswear and built it into the largest outdoor apparel company in the world by firing all her professional advisors and running the company her way. * Larry Page and Sergey Brin, entering late in a field crowded with huge competitors, built Google into the world's leading search engine without spending a dime on a brand campaign. * Ely Callaway leveraged a novel design for a pitching wedge into one of the world's largest golf equipment manufacturers. * And more engaging real-life stories directly from the top executives who lived them.

222 pages, Paperback

First published August 1, 2004

Reviews

[Timur Girindra Wardhana · Rating 3 out of 5]

Simple, unpredictable, do-able tips to become a business leader

[Vivian · Rating 4 out of 5]

An easy-to-read book.