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Stand Out: A Simple and Effective Online Marketing Plan for Your Small Business
Beat Your Competition - Increase Sales - Get More Customers in 90 Days Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan. In today’s technology-driven marketplace, every small business owner is looking for an effective marketing plan to increase online visibility and ultimately grow their business. Many have already taken the basic steps in launching a website, creating a Facebook page, and maybe even hiring a so-called SEO expert, but now find themselves dismayed by the lack of results. In Stand Out, online marketing expert and Geek-Free Marketing founder Aaron Fletcher shows every small business owner—no matter their skills or budget—how to create a simple, proven, and easy-to-follow road map to increase online visibility, bring more traffic to their sites, generate more leads, increase profit, and grow! Stand Out includes clear, step-by step instructions opn how 1. Build a solid marketing foundation using the 5 M’s of Marketing (Mindset, Market, Message, Media, and Metrics) and the basic Online Marketing Funnel 2. Launch a simple but powerful website that creates an ideal user experience 3. Complete a “Google 101” crash course on understanding search engines (SEO), optimizing your website, and increasing your online visibility 4. Create compelling content that speaks directly to your clients’ needs 5. Become a “digital citizen,” with tools to help you connect with your audience wherever they hang out online
336 pages, Paperback
First published June 4, 2013
2 people are currently reading
11 people want to read
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Displaying 1 of 1 review
September 2, 2025
Book Review: Stand Out by Aaron Fletcher
Stand Out by Aaron Fletcher is one of those guides that doesn’t just offer theoretical wisdom but delivers concrete, practical steps for small business owners who want to succeed in digital marketing—regardless of their budget, technical skills, or previous experience.
Although the book was written nearly a decade ago, its content is surprisingly relevant even today. It’s true that some of the links no longer work and certain platforms have changed, but the core strategies remain solid. The book covers all the essential aspects of digital marketing through Fletcher’s 5 M’s of Marketing framework: Mindset, Market, Message, Media, and Metrics, along with an introduction to the basic online marketing funnel.
As a reader, what stood out to me most was that this book literally pushes you into action. It’s not something you can just read through in one sitting—I had to pause several times to try out a tool, test a strategy, or implement something new in my business. That hands-on approach makes Stand Out an ideal “workbook” for small business owners, freelancers, consultants, or anyone who wants to improve their online visibility and attract more clients in a realistic time frame.
Some key segments worth highlighting:
How to create a simple but effective website
Understanding and applying SEO (search engine optimization)
Crafting a message that resonates with your market
Building a presence on the platforms where your customers spend time
Measuring results so you know what’s working (and what’s not)
Although not revolutionary, this book is brutally useful. Fletcher doesn’t mystify digital marketing—he makes it approachable and doable. It’s a perfect introduction for beginners and a great refresher for those already active in the online world.
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This is my assessment of the book Stand Out by Aaron Fletcher, according to my 8 criteria:
1. Related to practice – 5 stars
2. It prevails important – 4 stars
3. I agree with the read – 4 stars
4. Not difficult to read (as for non-English native) – 4 stars
5. Too long (more than 500 pages) – short and concise (150–200 pages) – 4 stars
6. Boring – every sentence is interesting – 4 stars
7. Learning opportunity – 5 stars
8. Dry and uninspired style of writing – Smooth style with humorous and fun parts – 4 stars
Total: 4.25 stars
Stand Out by Aaron Fletcher is one of those guides that doesn’t just offer theoretical wisdom but delivers concrete, practical steps for small business owners who want to succeed in digital marketing—regardless of their budget, technical skills, or previous experience.
Although the book was written nearly a decade ago, its content is surprisingly relevant even today. It’s true that some of the links no longer work and certain platforms have changed, but the core strategies remain solid. The book covers all the essential aspects of digital marketing through Fletcher’s 5 M’s of Marketing framework: Mindset, Market, Message, Media, and Metrics, along with an introduction to the basic online marketing funnel.
As a reader, what stood out to me most was that this book literally pushes you into action. It’s not something you can just read through in one sitting—I had to pause several times to try out a tool, test a strategy, or implement something new in my business. That hands-on approach makes Stand Out an ideal “workbook” for small business owners, freelancers, consultants, or anyone who wants to improve their online visibility and attract more clients in a realistic time frame.
Some key segments worth highlighting:
How to create a simple but effective website
Understanding and applying SEO (search engine optimization)
Crafting a message that resonates with your market
Building a presence on the platforms where your customers spend time
Measuring results so you know what’s working (and what’s not)
Although not revolutionary, this book is brutally useful. Fletcher doesn’t mystify digital marketing—he makes it approachable and doable. It’s a perfect introduction for beginners and a great refresher for those already active in the online world.
---
This is my assessment of the book Stand Out by Aaron Fletcher, according to my 8 criteria:
1. Related to practice – 5 stars
2. It prevails important – 4 stars
3. I agree with the read – 4 stars
4. Not difficult to read (as for non-English native) – 4 stars
5. Too long (more than 500 pages) – short and concise (150–200 pages) – 4 stars
6. Boring – every sentence is interesting – 4 stars
7. Learning opportunity – 5 stars
8. Dry and uninspired style of writing – Smooth style with humorous and fun parts – 4 stars
Total: 4.25 stars
Displaying 1 of 1 review