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Facebook 101: Let Your Customers Create Word of Mouth, Advertise Your Business, and Grow Your Sales
If you have a business, your customers are on Facebook! Now what?
No matter what kind of business you have, you can boost your profits by knowing how to market with Facebook. This book guides you each step of the way, showing you how to create a powerful Facebook presence that will attract new customers and keep your previous customers engaged.
Whether you’re a computer geek or a social-media newbie — whether you want to use Facebook’s free grassroots techniques or use its paid-advertising platform — here’s how to get started. You’ll learn:
> How to create a free Facebook Page.
> How to use Facebook for free market research.
> To use Facebook ads to complement your other marketing effort.
> Winning techniques used by Facebook marketers like you. > How to connect with mobile users.
> How to generate direct sales from your Facebook Page.
> Secrets for driving traffic from your Facebook Page to your website.
> Why a business Page, not a regular Facebook profile, is essential to your marketing plan.
> How to give your best customers a voice.
> To use Facebook photos to feature your products and services.
> How to keep customers coming back — and spreading the word.
> How to use Facebook’s paid advertising platform.
> How to craft Facebook sponsored stories.
> How to test and improve your Facebook ads.
> How to use apps with your Facebook Page.
> Why to use the Facebook Marketplace.
> How to avoid Facebook spam.
> To use re-built social plug-ins to supercharge your Facebook Page.
No matter what kind of business you have, you can boost your profits by knowing how to market with Facebook. This book guides you each step of the way, showing you how to create a powerful Facebook presence that will attract new customers and keep your previous customers engaged.
Whether you’re a computer geek or a social-media newbie — whether you want to use Facebook’s free grassroots techniques or use its paid-advertising platform — here’s how to get started. You’ll learn:
> How to create a free Facebook Page.
> How to use Facebook for free market research.
> To use Facebook ads to complement your other marketing effort.
> Winning techniques used by Facebook marketers like you. > How to connect with mobile users.
> How to generate direct sales from your Facebook Page.
> Secrets for driving traffic from your Facebook Page to your website.
> Why a business Page, not a regular Facebook profile, is essential to your marketing plan.
> How to give your best customers a voice.
> To use Facebook photos to feature your products and services.
> How to keep customers coming back — and spreading the word.
> How to use Facebook’s paid advertising platform.
> How to craft Facebook sponsored stories.
> How to test and improve your Facebook ads.
> How to use apps with your Facebook Page.
> Why to use the Facebook Marketplace.
> How to avoid Facebook spam.
> To use re-built social plug-ins to supercharge your Facebook Page.
122 pages, Paperback
First published September 20, 2012
4 people are currently reading
151 people want to read
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Displaying 1 - 5 of 5 reviews
March 26, 2019
I received this as a goodreads giveaway and I was not disappointed. It is informative, and well written. This is a beneficial tool to anyone trying to broaden their small business marketing by using social networks such as Facebook. I have personally used Facebook for a small business now for a few years and I found several very helpful tips and tools in this book that I did not know where capable through Facebook.
I would definitely recommend this to anyone wanting to increase the number of people exposed to their business in a quick, efficient, seemingly effortless way.
I would definitely recommend this to anyone wanting to increase the number of people exposed to their business in a quick, efficient, seemingly effortless way.
October 27, 2012
I think that this is a great how to guide for any business owner wanting to use Facebook!
I love that Facebook gives you the option to find out who likes your product by age and sex. I also think the chapter about paid advertisements is very interesting, even for a Facebook user.
This is a great book to pay it forward with to any small business owner you might know!!
I love that Facebook gives you the option to find out who likes your product by age and sex. I also think the chapter about paid advertisements is very interesting, even for a Facebook user.
This is a great book to pay it forward with to any small business owner you might know!!
October 31, 2012
There were some solid strategies described in this book, and although overall a bit more simple than I needed, this would be a great gift for the new manager/entrepreneur in your life if they are not terribly tech-savvy. Very user-friendly and descriptive with excellent photos to show you exactly what to do.
November 8, 2012
I liked it a lot. It covered the basics, which is good for people who don't really know how to use Facebook. The only thing missing was that it didn't really cover how to advertise a service rather than a product.
May 7, 2013
Will be outdated in no time. Also didn't give slot of information I didn't already know.
Displaying 1 - 5 of 5 reviews