App Empire: Make Money, Have a Life, and Let Technology Work for You

by Chad Mureta

A guide to building wealth by designing, creating, and marketing a successful app across any platformChad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. "App Empire" provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry.

This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream.Discover marketing strategies that few developers know and/or useLearn the success formula for getting thousands of downloads a day for one AppLearn the secret to why some Apps get visibility while others don'tGet insights to help you understand the App store market

"App Empire" delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today

Genres: Business, Entrepreneurship, Startup, Technology, Nonfiction

205 pages, Hardcover

First published September 21, 2011

Reviews

[Hasan Biabani · Rating 1 out of 5]

بنظر میاد مطالب کتاب کمی کهنه شده ‌اند و یه جورایی برای کسانی که در زمینه آی‌تی فعال هستند اینا بدیهیات‌ اند. البته با این حال استفاده کردم ازش.

[Lana · Rating 2 out of 5]

Quick read. The book lacks depth in pretty much every area covered, nonetheless it can be a decent starting point and a good way to get the big picture of indie app development business. Even so I would NOT recommend it to practicing developers as their marketing/business book.

NB: Mureta is yet another Tim Ferriss disciple, spreading the 'outsource-your-life' and 'get-rich-quick' idea.

[Sukanta Maikap · Rating 3 out of 5]

This book requires some serious update. Irrespective of that, this is a nice and helpful book about app business, though me being a software engineer it is hard to gulp the idea of outsourcing coding for the app. Definitely the author is heavily influenced by Tim Ferris (4 Hour Work Week)

[Andreas Tovefalk · Rating 2 out of 5]

It is not that easy to create and sell apps as Chad Mureta writes. The book has some interesting points in the book. I am sure that you need knowledge about programming, UX-Design, and marketing to succeed in today's market.

[Victor · Rating 4 out of 5]

It is now time to start making millions!

[Doug Pfeffer · Rating 3 out of 5]

My dad found this book and gave it to me. It's pretty much worthless now but is an interesting snap shot of a time when you could almost throw up any app into the Apple App Store and maybe make some money off of it.

[Matt Jadro · Rating 2 out of 5]

Skip it. Highly irrelevant in todays world of digital products, was even edging into irrelevancy back in 2014 when I first picked this up. If nothing else it’s a window into the economic structure of an app world gone by

[Mahdi abbasi · Rating 5 out of 5]

https://www.goodreads.com/book/show/1...#

[Ter · Rating 3 out of 5]

very informative how to create and sell mobile app.

[Atsez Eawaz · Rating 1 out of 5]

احتمالاً برای زمان خودش کتاب خوبی بوده
مطالب کهنه شده

[Babak Birjandi · Rating 3 out of 5]

App Empire is a good book that Chad Mureta gives you energy in it and learn you for doing a lovely job and follow you dreams. but this book just about Apple ecosystem and appstore, although this is also useful for an amateur app entrepreneur.
Overall i recommend this book for any person that he/she is not a software engineer or software developer but like to work in app and software world.

[Durvesh · Rating 3 out of 5]

It is good but keeps indirectly telling you not to do anything and keep outsource ...THough I doubt that's easy life of author is...

[Gabriela · Rating 5 out of 5]

Do you ever wonder how some people are able to make money even when they are not working? And their life looks flexible as they are able to do the things they want? Through his book, the App Empire, Chan Mureta introduces us into the world of apps development and marketing to make a passive and flourishing income.

I am impressed that for a technology book, it offers a pretty straightforward guide to succeeding in the apps business. I would certainly recommend this book to anyone looking to leverage the multi-million dollar apps industry. You can easily follow the concepts even if you are not a developer or experienced app programmer. I also applaud the fact that the author uses his own experiences of success to advice those who are just getting started.

This is a must read if you are looking for a book that gives an A to Z approach to cashing in on the apps market. However there are some points in this book that I disagree with. Mureta recommends creating a multitude of apps quickly to enhance your competitive advantage. While this mass production may have worked well for him, the book gives the impression that developers who do not churn out apps may not succeed. This approach is quite simplistic and obscures some of the realities of app production and marketing.

[Emily Williams · Rating 5 out of 5]

First of all, Chad Mureta's story is amazing - he loses the use of his arm and then goes on to develop a multi-million dollar app business from just his iPhone. If that's not inspirational, I'm not sure what is). But, beyond that, it's still a remarkable book that shows how to cash in on the app gold rush without a background in technology or large amounts of start-up capital. The world’s insatiable appetite for apps is growing at an astounding pace. Over 21 billion apps have been downloaded for Apple and Android devices alone and the market is expected to reach $30 billion annually over the next few years.

Chad Mureta has made millions by starting his own successful app business with zero experience, and now he explains how you can do it too. App Empire offers the secrets to building wealth by designing, creating and marketing successful apps across any platform—iPhone, iPad, Android and Blackberry. Learn more at http://appempirebook.com

[David Marsh · Rating 5 out of 5]

I loved the specific steps to build your own app business - and the motivation along the way. Chad has a powerful story from start to finish, and the resources are very helpful in pointing readers to specific actions that will help them build their business.

I recommended it to a friend and he read it three times in one week and has taken more action from this book than any other start-up book that he has read.

[camcollins · Rating 3 out of 5]

Kind of outdated at this point. Most of these types of books about industries that are evolving so rapidly are, but Chad outlines some great strategies anyone can incorporate who is serious about building and marketing mobile apps. The book is more consumer app focused and my company build mobile apps. Nonetheless I recommend this book to anyone just starting out in the mobile app biznass.

[Hubert Byron · Rating 4 out of 5]

Good book for inspiration and very practical approach but short on the details, sometimes a bit too fluffy and perhaps an oversimplification of the process...but if you want to get inspired, a great book for that.

[عبدالله الجامع · Rating 4 out of 5]

Chad mureta made a very good book for beginners in app development world. It's suitable for novice & pros, as it gives good advices and tips to make an app that people want to download .. Highly recommended!!

[John · Rating 5 out of 5]

A great entry-point. I wanted more details on implementation and also marketing because that's the key component. You've built an app, great, but how do you get it across to people and get millions of downloads in the market place?

[Peter · Rating 5 out of 5]

Great book approaching the App business from the business/marketing side of things.

There is lots of opportunity in the mobile/app market.

[Drew Griffin · Rating 5 out of 5]

A good quick read that encourages those interested in getting into App Development. Programming knowledge not necessary!

[Susan · Rating 5 out of 5]

Excellent book

[Mark Barnes · Rating 4 out of 5]

The go-to book if you want to create mobile apps.

[Oliver · Rating 3 out of 5]

Good introduction to the world of apps.

[Zain · Rating 4 out of 5]

A really practical book in getting started in the App business

[Scott G. · Rating 2 out of 5]

Entertaining & thought provoking, quick & easy read. Other than that, Eh.

[Danilo Brizola · Rating 3 out of 5]

Some good tips about the app world but nothing differently. I was hoping something deeper about mobile apps.

[Omid · Rating 4 out of 5]

به نظرم خیلی کتاب الکی توی رسانه ها تحویل گرفته شده بود و پایین تر از انتظار ایجاد شده بود

[Yury · Rating 5 out of 5]

Phenomenally inspiring read!

[Duckjin Kang · Rating 5 out of 5]

It was really inspiring book. Helped me to rethink about the definition of the profitable app.