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Alignment: Como Alinear La Organizacion a La Estrategia a Traves Del Balance Scorecard

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The creators of the Balanced Scorecard apply their proven approach to corporate level strategy and offer a framework for aligning all of a company's individual business units with the organizations' overall strategy to ensure optimal business performance.

340 pages, Paperback

First published January 1, 2006

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About the author

Robert S. Kaplan

99 books99 followers

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5 stars
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Displaying 1 - 5 of 5 reviews
Profile Image for Mad Hab.
153 reviews15 followers
January 18, 2013
Cant fight the feeling, that Dr Norton and Dr Kaplan did something called "oversample of success". Would be interesting to look at some cases when BSC failed, and to go to reasons why it happened. I kind of don't believe that all attempts to implement BSC succeeded and had positive impact on corporations.
Profile Image for Stephen.
682 reviews56 followers
October 21, 2011
READ OCT 2011

The fourth book in the series by Kaplan and Norton building on their classic, "The Balanced Scorecard." In this work, the focus is on creating alignment throughout the organization from the executive team, through operational and supporting units, and ultimately to the frontline employee.

Best quotes: "An outstanding corporate strategy is not a random collection of individual building blocks but a carefully constructed system of interdependent parts...aligned with one another" (pg. 40); "Alignment is not a one-time event...New energy must be continually pumped into a system if it is to remain aligned and coherent" (pg. 245); and "If employees don't understand the strategy or are not motivated to achieve it, the enterprise's strategy is bound to fail" (pg. 261).
14 reviews
October 22, 2007
sepertinya ini kunci dari aplikasi BSC, kesinambungan antara berbagai pihak menjamin pelaksanaan sesuai dengan target yang ada.
sayang tesisku batal karena keterbatasan akses data....
Displaying 1 - 5 of 5 reviews

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