Generation Deluxe: Consumerism and Philanthropy of the New Super-Rich

by Iris Nowell

They fork out 100 million for starter castles, 500,000 for a customized Mercedes, and 1.2 million for a watch. While Generation Deluxe explores the spending patterns of the wealthy, a dark underside emerges: excessive consumerism is creating serious damage to the environment and human life. Simultaneously, the super-rich - and celebrities - are raising awareness and spending multi-millions cleaning up the damage and, as never before, funding solutions to global problems of poverty, hunger, and disease prevention.

360 pages, Paperback

First published January 1, 1994

About the author

Iris Nowell (7 March 1934 - 31 May 2018) was the author of seven books, including four books on Canadian art.

Her memoir, Hot Breakfast for Sparrows: My Life with Harold Town (1992), provides a unique perspective on Town’s life and art. Painters Eleven: The Wild Ones of Canadian Art (2010) won an Alcuin Society Award for Excellence in Book Design in Canada.

Nowell served as trustee on the board of directors of the Robert McLaughlin Gallery in Oshawa, Ontario, whose permanent collection of Painters Eleven art and archives is the largest in Canada.