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What to do when you want to give up

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Being an entrepreneur is hard. When times are tough, it gets even harder.

What do you do when all the financial indicators are telling you that you are a failure, but a voice deep inside is telling you that you have something special?

When do you know whether you are conning yourself, or if indeed there is something worthwhile in your business?

How do you handle the disparity between what you portray to the world and what is really going on inside?

What do you do when you just want to give up?

Allon Raiz has been there, and has guided countless other entrepreneurs through the ultimate challenge of being an entrepreneur. He has faced the questions:
•Do I give up or do I carry on?
•Do I find a way to build my business or do I get a job?
•Do I follow my head or risk following my heart?

Using the case study of a real business, Raiz takes us from where we left off in his first book, Lose the Business Plan: What they don’t teach you about being an entrepreneur (which deals with starting a new business) and shows us how to assess whether your business can weather the challenges that face so many small businesses.

200 pages, Kindle Edition

First published June 1, 2012

3 people are currently reading
24 people want to read

About the author

Allon Raiz

10 books3 followers
Allon Raiz is a successful entrepreneur - he has built numerous businesses, many successful and some not. He is the founder of Raizcorp which nurtures entrepreneurs and grows profitable businesses. He has won numerous awards for entrepreneurship and innovation and has been invited to speak on business incubation around the world. He was awarded the role of Young Global Leader by the World Economic Forum in 2008.

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Displaying 1 - 3 of 3 reviews
Profile Image for John Courouble.
2 reviews3 followers
January 4, 2017
Allon Raiz is a successful businessman who has spent just enough time being unsuccessful to know the difference. He now mainly helps other businesses survive and grow, principally through his company, Raizcorp, one of Africa's leading business incubators (or as he sometimes says, accelerators). This is a book ostensibly about how to decide whether you have a business which is going to do that, or whether you should pack up and go home.

Having seen Allon speak in person, and on YouTube, I was keen to read his book. While aimed at businesspeople, I felt like a lot of the lessons in it are applicable to other walks of life. At 160 a5 pages it's easy to get through in two or three hours at most, particularly since it is clearly and moreishly written.

It's never going to be an academic textbook (or is it - he was for a while the 'entrepreneur in residence' at the Said Business School, Oxford University) but the format he uses, of taking through an extended series of coaching sessions with one of his business mentees, means that as well as triggering thoughts about building businesses and organisations, it has implied lessons for anyone who is a coach or a manager of people.

I won't spoiler it, but if you want to read what Cole's Law will teach you about pricing power, about why you should think about your neighbourhood before you open a spa for mothers with on-site childminding, how to build in a 'Shit Happens' margin, and what Hunter Thyne has got to do with your decisions - this is the easiest and most entertaining way.

Not for everyone, but hopefully the above helps you decide if it's for you!
Profile Image for Matthew John.
91 reviews4 followers
March 31, 2013
Allon Ruiz has put in words many of the emotions and feelings that I am currently feeling regarding my business.

There is some sound advice, many of it that I am going to follow. I feel the book falls short on advice for last resort financing, as Rachel is still in a position to trade out of trouble but sometimes the situation will require stretching creditors and bridging.

But it is good business advice for any business in any state. I recommend it to any business owner.
20 reviews
July 7, 2013
Really practical and story telling easy read.
Liked the simplicity of the advice and could identify with the startup journey.

Required reading for any person who wants to start, or is building a startup business.
Displaying 1 - 3 of 3 reviews

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