International Business: A Managerial Perspective

by Ricky W. Griffin

This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter “Culture Quest Insights” into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business. Cases specific to each region or country add to the total reading experience. Topics covered the world's marketplaces, the international environment, managing international business and business operations. For CEOs, managers, and other executives who need to understand the cultural mores of the global societies with which they do business.

688 pages, Hardcover

First published August 1, 1995

Reviews

[Rex · Rating 5 out of 5]

very good

[Ozan Öztürk]

How can i write

[Shanty Sharaque]

practical