With the success of SlideShare and other online presentation sites, slide presentations have become the language of business. This practical book demonstrates how you can use this visual language to make the story of your organization, brand, or initiative effective and entertaining―and how social sharing networks like SlideShare, Prezi, and Scribd can present your story to a worldwide audience. Using real-world examples from SlideShare users, Present Yourself puts marketing principles and business trends in context to help you understand how online presentations can boost your business. The final chapter provides case studies that reveal how organizations and individuals use SlideShare to meet their needs.
Some time ago, I signed up for SlideShare, probably intending to upload a PowerPoint presentation from one of my speaking engagements. However, since my slides are generally designed to enhance what I’m saying, I’ve never felt that they stood on their own merit, so I’ve never got around to doing anything on the site.
Despite the lack of activity on my account, a number of people have found my profile and decided to follow me on SlideShare, and every time I receive a notification, I wonder if I’m missing out on an opportunity. So, when I was offered a review copy of Present Yourself: Using SlideShare to Grow Your Business, I was thrilled.
For some reason, I expected it to contain helpful tips for creating great presentations – something along the lines of Why Most PowerPoint Presentations Suck by Rick Altman – but although it touches on the advantages of presenting data visually rather than by using just words and numbers, that’s not the book’s main focus.