What do you think?
Rate this book
The Commitment Engine: Making Work Worth It
Why are some companies able to continuously create committed fans and customers-the kind who are more than willing to pay a premium to be part of the brand-while others struggle to create a presence in the market?
Why do the employees of some organizations fully dedicate themselves to the enterprise, while others punch the clock with mild disinterest?
How is it that one service can acquire millions of free trial users, but fail to convert any of them to premium paid subscriptions, while another similar service attracts and converts loyal paid subscribers and viral advocates at bankable rates?
By studying the ins-and-outs of companies that have endured extraordinary devotion from their customers, Jantsch reveals the systemic path to genuine commitment, for employees and consumers alike. Jantsch shows that people commit to companies, products and stories that they understand and believe in; the companies that understand this reality focus their marketing strategies around the purpose of their product instead of the product itself.
Jantsch has put together a list of characteristics and strategies integral to achieving high levels of commitment that can be found in any company that boasts loyal employees and customers.
As a follow-up to The Referral Engine, this is about more than just establishing leads-it's about keeping them for life.
Why do the employees of some organizations fully dedicate themselves to the enterprise, while others punch the clock with mild disinterest?
How is it that one service can acquire millions of free trial users, but fail to convert any of them to premium paid subscriptions, while another similar service attracts and converts loyal paid subscribers and viral advocates at bankable rates?
By studying the ins-and-outs of companies that have endured extraordinary devotion from their customers, Jantsch reveals the systemic path to genuine commitment, for employees and consumers alike. Jantsch shows that people commit to companies, products and stories that they understand and believe in; the companies that understand this reality focus their marketing strategies around the purpose of their product instead of the product itself.
Jantsch has put together a list of characteristics and strategies integral to achieving high levels of commitment that can be found in any company that boasts loyal employees and customers.
As a follow-up to The Referral Engine, this is about more than just establishing leads-it's about keeping them for life.
Audiobook
First published September 27, 2012
13 people are currently reading
223 people want to read
About the author
John Jantsch
28 books84 followersJohn Jantsch is a small business marketing speaker, marketing consultant, and bestselling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, The Referral Engine, and The Self-Reliant Entrepreneur.
Look for The Ultimate Marketing Engine out Sept 2021.
Look for The Ultimate Marketing Engine out Sept 2021.
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 6 of 6 reviews
July 6, 2013
If you have just started or are about to start a business then you really should read this book. It's an easy read which covers everything from forming the critical ideas to marketing them and managing everything in-between.
One of the things I liked most about this book is that it contains many current references to online tools and social media concepts which can really save a business owner tons of time and extend their reach greatly. The other thing that comes through very clearly is the author's passion for building a business and how vital passion is to fueling to the commitment engine.
This is a short review I know, but I don't want to give away too much from the book. If I were to start a business tomorrow this book would be most valued reference.
One of the things I liked most about this book is that it contains many current references to online tools and social media concepts which can really save a business owner tons of time and extend their reach greatly. The other thing that comes through very clearly is the author's passion for building a business and how vital passion is to fueling to the commitment engine.
This is a short review I know, but I don't want to give away too much from the book. If I were to start a business tomorrow this book would be most valued reference.
November 26, 2016
I think you could safely pick just one between Referral Engine and Commitment Engine. There are enough similarities that a cliffnotes version would fill in the gaps between the two. Still, this was a good read, the first few chapters were very substantive. The remainder were things we'd heard in Referral Engine - important lessons in both, but I felt like this could have been an add-on chapter or two to Referral Engine.
December 6, 2012
Will post an in-depth review on amazon, YouTube, and my blog soon. It's about every organic aspect of your small to medium sized business, which was unexpected from the guy behind Duct Tape Marketing and the blog I follow religiously. John more than delivers in this effort. A must read if you are in any position of authority for any kind of company.
January 20, 2013
Inspiring and thoroughly practical, The Commitment Engine renewed my sense of purpose and passion. While aimed at business owners, it was easy to apply the teachings to my own work as a manager for a nonprofit organization.
My full review is on The High Calling... http://www.thehighcalling.org/book-re...
My full review is on The High Calling... http://www.thehighcalling.org/book-re...
November 18, 2014
I am being challenged by the author, so even though I am enjoying the audiobook, once I am done, I may have to read a hard copy just to make notes.
Update: Finished listening to book and will definitely be reading it again (ebook) this to pull more info out of it
Update: Finished listening to book and will definitely be reading it again (ebook) this to pull more info out of it
March 4, 2016
Lots of writer-downers. I listened to the audiobook and was repeatedly rewinding. Great book for business owners.
Displaying 1 - 6 of 6 reviews