Rhetoric in Popular Culture

by Barry Brummett

Rhetoric in Popular Culture, Second Edition is the only textbook that uniquely joins together two vital scholarly rhetorical criticism and critical studies. Author Barry Brummett introduces the reader to techniques of rhetorical criticism specifically designed for the analysis of texts in popular culture. The Second Edition of this popular text has been updated and expanded with even more examples from today’s popular culture.

Genres: Nonfiction

Paperback

First published February 17, 2006

Reviews

[erin lorenzen · Rating 4 out of 5]

catch me logging my textbooks

[Robert · Rating 3 out of 5]

Read for CMST 4971. Fairly well written. The part using various ideological readings of the Wizard of Oz was interesting.

[Arda · Rating 3 out of 5]

The first time I skimmed through this book on Rhetoric in Popular Culture I felt it was too naive (like it is written for high school/undergrads, and not graduate-school material), and way too American-centric, but upon being presented with the task of analyzing how rhetoric works, this was just the right book to help me understand the concepts of deciphering images. The simple and easy reading helped me grasp how rhetoric works, and if it hadn't been for this book I might have battled more with Neo-Aristotelian rhetoric, for instance. Indeed, this is an "American" guidebook, but in that way it is easy to read and simple to grasp.

[Ebony · Rating 1 out of 5]

I would never punish my undergraduates with this one; grad students maybe but the I'm just taking this class for credit crowd would die from boredom. Despite his attempts at inclusivity, Brummett's white privilege is so great he can't see the forest from the trees. His hip hop chapter offended me from beginning to end.

[Jude · Rating 5 out of 5]

This book has saved my academic life! I continuously keep referring back to it each and every semester.