The Editor in Chief: A Management Guide for Magazine Editors by Benton Rain Patterson (1-Apr-2003) Paperback

by Benton Rain Patterson

Packed with specific how-tos, examples and illustrations, The Editor in Chief vividly presents the guiding principles of editorial management. Authors Patterson and Patterson combine their extensive publishing and management expertise to update and enrich this best selling text, providing help and insight to future and present journalists working in the editorial department of a magazine. New to this edition is a chapter on one of the most popular and fastest growing areas of magazine publishing - online publishing. Readers will learn about e-zines, and online editions of printing * Launching * Funding * Organizing a staff * Increasing readership Aimed at students interested in careers as magazine editors and at novice working editors seeking to produce better magazines, The Editor in Chief, 2nd Edition prepares budding professionals for the arduous, but rewarding, task of magazine management

Genres: Writing

Unknown Binding

First published February 1, 2003

Reviews

[Stephen · Rating 3 out of 5]

Good while it's relevant, but obviously did not age well.

[Julianne Shapiro · Rating 2 out of 5]

I didn't find this book particularly interesting because my undergraduate degree was in journalism with a magazine emphasis, and I also worked at a magazine for more than two years. That being said, if you have any interest in starting your own magazine publication as a publisher, then this is really a good starting point, although it could use some updating about digital editions.

[Cat · Rating 3 out of 5]

I've been working in magazine publishing for more than four years. I should know more than I do about the business. Both magazines I've worked for are sort of "Screw conventional wisdom - we do it OUR way." It seems to work, so I'm not criticizing. I'm just curious about how other folks run things.