Marketing Management by Marshall, Greg W., Johnston, Mark W. (April 1, 2014) Paperback

by Greg W. Marshall

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.

Genres: Business, Nonfiction, Textbooks

Paperback

First published January 9, 2009

Reviews

[♡ Dakota ♡ (Sarcasm is my middle name) · Rating 4 out of 5]

Since I have to read this thick book for school I’m going to count it towards my reading challenge. I guess I’ll rate it four stars? The information is pretty useful. I’m also reading the fourth edition of this book which I don’t believe exists on here??

[Holland · Rating 1 out of 5]

I had to read this bitch cover to cover I am absolutely counting it. Hats off to Greg this is the most convoluted meandering bullshit I’ve ever had the pleasure of reading!

[Erna · Rating 5 out of 5]

Clear and comprehensive. Really useful.

[Samantha · Rating 3 out of 5]

Another MBA book, probably my least favourite subject. There were some very interesting points raised but feel detail was too deep in some areas and then too light in others.

[Joshua · Rating 4 out of 5]

Only had to read the first 400 pages but solid information.

[Maria H · Rating 3 out of 5]

Wow! I love school!🙂‍↔️I hate textbooks but this guy did get me an A so not too bad.

[Berkley P · Rating 1 out of 5]

I had to read this cover to cover so I’m counting it

[Ghost Reader · Rating 2 out of 5]

4/10
-Delusions of grandeur regarding role of marketing in business
-Organized well, easy to read, touches on a lot of basic business principles, just not exciting or profound
-Requires textbook for MBA

[Dj Cantos]

I want to read this book.