An account of the Cubs in the 1920's and early 30's, especially from 1926 when Joe McCarthy was named manager to the 1932 season and Babe Ruth's famous "called shot". The Cubs' owner was William Wrigley who was determined to spend what ever necessary to win the World Series. Wrigley was a skilled marketer, he had the team train on Catalina Island thereby promoting the resort he had built there.Wrigley and club president William Veeck successfully experimented with daily radio broadcasts and Ladies Day promotions to expand their customer base. After finishing in the cellar in 1925,they took a chance with McCarthy, a "bush league" manager. McCarthy brought in players like Hack Wilson, Riggs Stevenson, Pat Malone, and Woody English adding them to Gabby Hartnett, Charlie Grimm, Charlie Root, and Guy Bush. When McCarthy clashed with star pitcher Grover Cleveland Alexander, it was Alexander who was released. The Cubs moved up to fourth place in 1926 then third in 1927. The upper decks were added and Cubs Park became Wrigley Field. After adding Kiki Cuyler the Cubs finished second in 1928 and were the first National League team to draw a million paid admissions. The team then added star second baseman Rogers Hornsby. Despite losing Hartnett to injury, the Cubs won the 1929 pennant drawing over 1.4 million fans, a team record that lasted for forty years. The Cubs were the NL's version of the Yankee's "Murderers Row". They were a brash, bombastic team that drove opposing pitchers to cover. Ehrgott parallels the Cubs to the raucous events in Chicago during Prohibition especially the gangland slayings and corrupt politicians. The Cubs were the perfect match for the husky, brawling "city of the big shoulders". None of the Cubs represented this more than Hack Wilson, whose exploits in the field kept apace with those in the speakeasies.
Wilson is the flawed hero of the story, Rogers Hornsby is the bad guy. A great player, but his ego and self-centered attitude undermined McCarthy. Hornsby was a favorite of Wrigley who named him manager after the 1930 season. The Cubs had finished second despite a record setting year by Wilson. McCarthy went on to great success with the Yankees. Hornsby forced Wilson out of town and lost his veterans with his attempts to enforce discipline. Moreover, Hornsby embarrassed the team with his gambling habit. William Wrigley died in January, 1932. In August, Veeck fired Hornsby and replaced him with Grimm. The Cubs went on to win the pennant and face McCarthy's Yanks in the Series.
The Cubs were an neat metaphor for the times. 1929 began with the St. Valentine Day massacre, a real Murderers Row. In October, the Cubs were embarrassed in losing the Series to the Philadelphia Athletics ,which led eventually to McCarthy's dismissal and their subsequent decline. That same month the stock market crash leading to the Great Depression. The Cubs roller coaster season in 1930 ended in failure which mirrored the falling spirits of Chicagoans.
Ehrgott describes the death of pitcher Hal Carlson (the result of being gassed during WWI) and the non-fatal shooting of shortstop Billy Jurges, both took place at the Hotel Carlos on Sheffield Ave. He sees that the problems of the ball club in the last half of the 20th century up to today can be traced to Wrigley's decision to fire McCarthy. Actually,the Cubs won four pennants between 1932 and 1945. They were twice swept by the Yankees, but no National League team held their own against the Bronx Bombers in the 30's.He also seems to take satisfaction in comparing Wrigley and Veeck to the genius that was Branch Rickey. And that the upstarts from the second city were humbled by mighty New Yorkers. There were also a few factual errors, but not many in a book this detailed.