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241 pages, Kindle Edition
First published April 1, 2012






It's the emotional payoffs of apocalyptic faith here and now... that explain the extraordinary persistence of the meme over more than three thousand years of history. (197)
The apocalypse meme... encourages people to believe in promises of a kind that will never be fulfilled. (200)
The apocalypse meme is not really about the end of the world, or more precisely, it's not about the kind of end that the world, or humanity, or contemporary industrial civilization, or each of our lives, will actually have. At the center of the apocalypse meme is the insistence that those endings aren't for us—that, as Joseph Rutherford insisted, millions now living will never die. (207)
