Site Header Banner Image
Jump to ratings and reviews
Rate this book

Basic Marketing Research

Naresh K. Malhotra, Mark Peterson

Rate this book
This is an International Edition 2nd edition copyright 2006-Basic Marketing Research- A decision- making approach. This is a softcover book. No CD comes with this item.

631 pages, Paperback

First published February 15, 2005
27 people are currently reading
335 people want to read

About the author

Naresh K. Malhotra

80 books16 followers

Ratings & Reviews

What do you think?
Rate this book

Friends & Following

Create a free account to discover what your friends think of this book!

Community Reviews

5 stars
40 (43%)
4 stars
27 (29%)
3 stars
13 (14%)
2 stars
7 (7%)
1 star
5 (5%)
Displaying 1 - 3 of 3 reviews
Profile Image for Keith Bryan.
Keith Bryan
163 reviews17 followers
April 21, 2013
Some of this textbook was really interesting, and some of it was about as interesting as watching paint dry. The information was relevant and that was the important part of it. I'm not sorry I've read it.
Displaying 1 - 3 of 3 reviews

Join the discussion

Add
a quote
Start
a discussion
1
question

Can't find what you're looking for?

Get help and learn more about the design.
Help center