Win with Advanced Business Analytics Creating Business Value from Your Data [Wiley and SAS Business Series] by Isson, Jean-Paul, Harriott, Jesse [Wiley,2012] [Hardcover]

by Jean-Paul Isson

Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice. Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.

Genres: Business

Unknown Binding

First published September 25, 2012

Reviews

[Jesse Ofner · Rating 5 out of 5]

A definitive guide to building your analytics practice

This book is not just filled with anecdotes and stories. While it does have a good share of real world cases. The main premise is about the how and why of investing time and energy into building an analytics program to help solve tough business problems with data analysis.

[Soksophay · Rating 3 out of 5]

Good high level understanding of advanced analytics. Recommended for technical and non technical manager as a starter before deep diving with the detail in the subject matter.

[Ariadna73 · Rating 5 out of 5]

A little heavier for what I was expecting for, but quite interesting in some parts.

[David Ferreira Alves · Rating 4 out of 5]

Numbers run your business. Which numbers? How to get and distribute them? Quick review of numbers design.