THE WAY OF THE DOJO: Owning and Operating Your Own Martial Arts School by Bill Pottle

by Bill Pottle

The Way of the Dojo is a comprehensive guide for anyone looking to own or operate a martial arts school. It features both traditional as well as cutting edge information on marketing, hiring employees, martial arts school valuation, social media, lease negotiation, school design, and more.

Mass Market Paperback

First published February 1, 2012

About the author

Bill is a martial artist, author, and university professor in Colorado. He tries not to take himself too seriously while his work explores the interplay between religion and science, fantasy and technology, and what it means to be a human. Bill earned his Master's Degree in Biological Engineering from Cornell University and lives happily ever after with his wife and daughter