Integrating personality, behavioral, and cognitive theories of change, the author examines the operations, measurement, and evolution of behavioral and ethical standards that distinguish capitalism from other ideologies
Written in 1973, this is way too influenced by the times it was written (hippies, Vietnam, protestors, change). I wasn't that impressed with the "science" in this one.
The book contains five parts. The first part defines values and value systems, and it distinguishes between two types of values -- terminal and instrumental, and details the various functions of values and value systems. It differentiates values from other constructs, and presents the antecedents and consequences of values and value systems. It also talks about the measurement of values and value systems.
The second part covers values in American society. The third part discusses a two-value model of politics. The fourth part elucidates change in values, attitudes, and behavior. It summarizes a theory of cognitive and behavioral change, and explains the procedures for inducing and assessing change. The last part identifies and discusses the most important implications of the presented content for the behavioral sciences and for society.
Values are beliefs, and are difficult to understand. This book does an extraordinary job of explicating the challenging subject.
Anyone who wants to have a good grasp of human values must necessarily do a serious study of this foundational text.