I'll be honest -- I was not at all expecting to enjoy this book, and actually found it somewhat painful to read for the first third or so, as it came off as corny and elementary in its arguments and message early on. Thankfully, I stuck with it, and my perception improved substantially during the middle third of the book. Simply put, I think this is a worthy read for all, given the times in which we are living. In lieu of a proper review, I'm just going to copy and paste an email I sent to the friend who loaned me the book, as I reached its last few chapters. I think this sums up my feelings pretty well:
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Coming back to this book now, as I sit in an airport in middle America (where people are swarmed around a TV spewing out garbage from Fox News, no less) and especially in light if all the recent hate crimes and mosque vandalizations and such, I'm definitely better able to appreciate its message and its potential to serve as a bridge between 'these people' and us. I suppose I initially wrote the book off as cheesy/corny because the non-Muslim folk I usually find myself around are either better educated or just indifferent with regard to the similarities/differences between Muslims and whatever group they identify with. Having been reminded of the fact that there are still just as many, if not more, people who are misinformed about Islam than those who fall into the informed/indifferent category, I think it's a worthwhile read.
I do still cringe a little when reading the negotiation-related anecdotes, because they are kind of corny, but I suppose they're necessary in order to provide context and to validate the conceptual conclusions he makes.
At the end of the day, it's a good book, and I'm glad I read it. It's definitely something that more folks should pick up, and I now regret having hated on something that has the potential to improve people's understanding of Islam and their perception of Muslims. I'd even go so far as to say that it should be required reading for a lot of folks (even some Muslims, since we can be equally ignorant). I'd give it a 3.75 out of 5.