Part I explains what adaptive action is, using examples from various organizations in order to explain the concepts, mirroring the What question. Part II is examples of the model in action, which looks like the So What question. Part III is reflective, sharing insights that have been gained through the examples given in the text and the writing, it resembles the Now What question. The authors don’t frame the organization in this manner, but as I read, I clearly saw this cycle was used as their guiding framework. Much of the material is the same as what is described in Patterson’s book Radical Rules for Schools: Adaptive Action for Complex Change, but the main difference is in the examples. This one was clearly meant to support a broader audience, including examples from healthcare, business innovation, and education. The purpose of the book, and the HSD group, is about helping organizations to notice and name patterns and then set the conditions for action, which will hopefully signal a positive change.