Content Chemistry: An Illustrated Handbook for Content Marketing

by Andy Crestodina

The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.

Genres: Business, Nonfiction, Professional Development, Design, Writing

112 pages, Paperback

First published November 1, 2012

Reviews

[Jeff Judge]

Great beginner's guide to understanding content marketing and how marketing has evolved over time. I'd definitely recommend anyone new to (or interested in) web, email or social marketing give this a read.

[Vincent Siow · Rating 5 out of 5]

A detailed, hands on book on why content marketing is effective and more importantly, how to execute a content marketing plan. Most books on this topic only scratches the surface. This book actually gives you a proper framework to work with.

[Jenna · Rating 2 out of 5]

Scanned is more like it. It didn't turn out to be what I was looking for or needing, but it's a good one to have on my reference shelf.

[Danijela Jerković · Rating 3 out of 5]

Content Chemistry: An Illustrated Handbook for Content Marketing (Paperback)
by Andy Crestodina

... s book is for people who are interested in improving their marketing, increasing sales and growing their business.

To be successful, websites must do two things:
1. Attract visitors, and
2. Convert those visitors into leads and customers.

In order to do this, web marketers must do two things:
1. Create content, and
2. Promote it.

I’ve learned that content makes the difference between success and failure on the web.

By the time you finish reading this book, you should have a solid foundation of all the main topics as well as a good understanding of the specific actions you’ll need to take to succeed on your own. You’ll know which actions lead to which outcomes. You’ll know where you’re going and how to get there.

You will realize that web marketing is enjoyable because it’s creative, something both social and
analytical. There’s nothing intimidating about it. You may discover that, yes, web marketing is critical to modern business, but it’s also a lot of fun.

If you are a thoughtful and detail-oriented person who enjoys research in land writing well-considered articles, content marketing is for you. If you’re a fast, informal writer who can produce quick posts based on today’s news, content marketing is for you.

If you are analytical and prefer digging through data over chatting with people, content marketing is for you. If you’re a social person who would rather connect with people than analyze numbers, content marketing is for you.

Introverts and extroverts, number-crunching researchers and big-picture thinkers, content marketing has something for everyone. However, you must write. All content marketers have this in common.

[Kayleigh Taylor · Rating 3 out of 5]

Lots of great advice for content marketers. Minus two stars because it's LITTERED with typos. Repeated paragraphs, missing words or misspellings on every page- unacceptable for any published work, let alone one on content.

[Glenn Schmelzle · Rating 4 out of 5]

Very easy book to pick up and dive into, scan around and come away with an insight or two.

[Mariquela Calvo Ford · Rating 4 out of 5]

This is a great book for content marketing beginners. It has lots of great examples and it’s very clear and easy to read.

Good one!!

[Dayton Outar · Rating 5 out of 5]

I think this book is a 5-star. Everything that you need to know to prepare online content that attracts traffic and converts that traffic into customers can be found in this book.

[Asli Aykaya · Rating 4 out of 5]

It was fun to see how things changed after this book was written, how some predictions played out. There were some good info that can still be useful in 2024

[James · Rating 4 out of 5]

An approachable overview of web communications outreach, extending from email and social strategies to keyword optimization and SEO boosts. I think it would be especially valuable for managers trying to wrap their heads around the different platforms and content types they can harness.

Caveats: the keyword emphasis seems more a tactic than a strategy, one that could founder as Google tweaks their search algorithm. I also think some of the content suggestions--particularly the Buzzfeed-esque odd-numbered lists--can be tired and even spammy in the wrong hands.

But there's some good advice here, and many organizations would benefit from putting a selection into practice.

[Erin · Rating 4 out of 5]

Crestodina's book is excellent, both in terms of making a person think and in giving that person actions to take to improve his or her content marketing.

[Seth Sparks · Rating 4 out of 5]

Really great, but basic, intro into digital and content marketing. Social stuff, as with anything more than a year old could be updated, but the foundations for success are there.