Price is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Yet these are often the last things you should do. Pricing for Profit is the most practical guide on pricing available. Using a firm, profit-focused framework developed running real projects for real businesses, this book shows you how by getting your pricing structures right you can make a huge difference to your bottom line. It gives business owners, managers and leaders simple, achievable pricing strategies that will deliver sustainable business growth. Can you afford to leave money on the table? If not, Pricing for Profit is the guide for you.
Contrary to popular belief, raising prices is the simplest and most effective profit-boosting tool. Arriving at a price scheme that is right for you and your business means understanding the value of your product to customers, and communicating it well.
This was a great book on pricing strategies. As a pricing manager for a multinational corporation I found the topics interesting and the actions doable. Now I have a long list of actions to start Pricing for Profit.
Basic point: profit is affected to an unintuitive degree by price changes. The second half is much better than the first. Also, just about the most British that a business book could be.