Clash is one of those Big Idea books on popular social science, specifically, in this case, cultural psychology. Cultural psychology deals with the effect of culture on the mind, the mind on culture, and the inextricable intertwining of culture and the mind. The influence is powerful; I think cultural psychology could rival behavioral psychology for grist for “nudge” policies. Markus and Conner see one, not eight, conflict as central—Independence versus Interdependence. They then look at the independence-interdependence conflict across eight cultural facets: Eastern Hemisphere v. Western Hemisphere, gender, race, class (or, rather, college educated v. non-college educated), American region, religion (really focused on cultural differences between Mainline and Evangelical American Protestants), for-profits v. non-profits v. government work cultures, and the “Global North” v. the “Global South.”
Markus and Conner define culture as the “ideas, institutions, and interactions that tell a group of people how to think, feel, and act,” which sounds horribly restrictive. But our cultures are legion, and we “actively construct” them by inserting our influence, by choosing which cultures to embrace, and even by changing cultures. It’s a powerful thing. According to Markus and Conner, “[m]aking cultures is our other smart human trick (the first . . . is having a self).”
As befitting a work of popular social science, Markus and Conner keep a breezy, conversational style mixed in with the empirics (a section is titled, no lie, “Hoes in Different Area Codes”). They are unafraid to drop subtly subversive statistics, e.g., “[t]he achievement gap between low- and high-income families is now double the Black-White gap—a complete reversal of the pattern fifty years ago.” Their work couldn’t be more relevant to that great melting pot, America. For example, “[r]oughly twenty percent of Americans now live in a region other than the one where they were born.” They keenly identify differences in cultures on either side of the independence-interdependence divide. Asians and Southern Americans may both come from interdependent cultures, but the Southerners are going to address slights to honor individual rather than relying on the group or a source of authority (also neatly showing how interdependence and independence can be paired together). They highlight where their research can have direct, real-world implications—for example, studies show that “organizations that emphasize collectivism and interdependence better harness the creative power of diverse work groups than do organizations that emphasize individualism and independence.” They’ve identified cultural markers that run deep: “the more [Africans’] ancestors encountered the slave trade in the past, the more modern-day residents mistrust each other in the present.”
Like all grand, unifying theories, Markus and Conner’s suffers somewhat from oversimplifications and inconsistencies. Are we to believe, for example, that overly interdependence-minded female teachers struggle to teach independence-minded male students, but that those same, now-independence-minded college-educated teachers struggle to teach interdependence-minded working class students? That our education system struggles to teach both groups is plain. Such seemingly contradictory explanations require more intellectual support than Markus and Conner give them (although I suspect they may be right). They come back to the contradictions in the final chapter of Self, but never in an entirely satisfactory way.
Markus and Conner’s full-throated (albeit cursory) support of affirmative action (at least in higher education) is also a bit puzzling. Setting aside more recent scholarship that has called into question the Bowen and Bok book cited by Markus and Conner, after arguing (persuasively) that interdependence-minded black and Hispanic students are hurt by a higher education system designed for independent-minded students, Markus and Conner turn around and argue for a system that hurts interdependence-minded Asian students most of all! Given the topic of the book, one would have expected a proposed solution better tailored to address what Markus and Conner see to be a problem heavily rooted in the independence-interdependence dichotomy, something we frequently see elsewhere. After all, few policies are as independence-centric as traditional affirmative action.
The aspersions cast on democracy and capitalism are as disheartening as they are predictable, but Markus and Conner are absolutely correct on the necessity of strong institutions. Maximizing the chance of success of reform requires understanding, integrating, and strengthening existing institutions. Quibbles aside, Clash has considerably enriched my understanding of culture, psychology, and the world.
Clash ends with a chapter on the Self. Almost invariably we come from cultures that pull us in different directions. For example, I am a white, college-educated male (independence), Southern, evangelical Christian raised by non-college educated parents (interdependence).
Disclosure: I received a complimentary e-copy of Clash through NetGalley.