By R. Edward Freeman Managing for Stakeholders: Survival Reputation and Success (The Business Roundtable Institute for Co (Large type edition) [Paperback]

by R. Edward Freeman

Managing for Survival, Reputation, and Success , the culmination of twenty years of research, interviews, and observations in the workplace, makes a major new contribution to management thinking and practice. Current ways of thinking about business and stakeholder management usually ask the Value Allocation How should we distribute the burdens and benefits of corporate activities among stakeholders? Managing for Stakeholders , however, helps leaders develop a mindset that instead asks the Value Creation How can we create as much value as possible for all of our stakeholders? Business is about how customers, suppliers, employees, financiers (stockholders, bondholders, banks, etc.), communities, the media, and managers interact and create value. World-renowned management scholar R. Edward Freeman and his coauthors outline ten concrete principles and seven practical techniques for managing stakeholder relationships in order to ensure a firm’s survival, reputation, and success. Managing for Stakeholders is a revolutionary book that will change not only how managers do business but also how they recognize and evaluate business opportunities that would otherwise be invisible.

Genres: Management

Unknown Binding

First published January 1, 2007

About the author

R. Edward Freeman is University Professor and Olsson Professor of Business Administration at the Darden School of the University of Virginia.

Reviews

[E · Rating 4 out of 5]

A practical approach to business management

Good business leaders know they can help their firms succeed by connecting to their communities and by improving their relationships with employees, suppliers and customers. Yet, many executives still make the grave mistake of focusing solely on their shareholders and bankers, ignoring other important stakeholders. R. Edward Freeman, Jeffrey S. Harrison and Andrew C. Wicks provide new thinking and techniques to help you best manage stakeholder relationships and boost your firm’s success. They offer practical advice for balancing the needs of your financiers with those of other stakeholders. getAbstract recommends this book to all managers and business thinkers. Board members and other professionals who want to understand their new roles and responsibilities in the globalized world of commerce will also value the authors’ take on business ethics.