Radically Transparent: Monitoring and Managing Reputations Online by Beal (15-Feb-2008) Paperback

by Andy Beal

Excellent Book

Genres: Business

Paperback

First published March 1, 2008

About the author

Bestselling author Andy Beal's passion for helping others enables him to transform complex topics into practical, trusted, and concise books. With over 20 years of experience guiding businesses to build a better brand, Andy's expertise in online reputation management has earned him the title of The Original Online Reputation Expert™.

His miraculous recovery from a major stroke and heart attack at 44 years of age ignited a desire to help others improve their heart health. When not helping companies improve their brand, Andy spends his spare time as the Cardiac Prehab Personal Trainer™.

Reviews

[Stacey Moore · Rating 4 out of 5]

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[Ryan Hipp · Rating 4 out of 5]

This book was really helpful for the purpose of getting myself to take a big step in the world of no longer being afraid of hiding my identity online. it is designed for business people and organizations to better handle their online presence by being more open about who they are and what they do. I've pretty much thrown caution to the wind on this and I am already seeing good results because of it. It covers everything from why or why not to blog, SEO, marketing your brand, and managing your reputation online. For example: there is a part about why doing "email blasts" is really bad, and a proper alternative is what is called "permission marketing". A good book for anyone running a business or any self-employed people.

[Chris · Rating 3 out of 5]

A bit too much emphasis on convincing people about the importance of online reputation management. But they don't really describe it as a how to, so my fault for expecting that.